UMA.mi - Marketing content creation
UMA.MI vap is a company that manufactures electronic cigarettes. Between 2024 and 2025, I was responsible for creating all the content (images and videos) used in their communications. The work began with the reproduction of 3D models of all the devices marketed by the company and continued with the creation of animated videos used in trade fair displays and on the official website.
Uma Pro
The basic model of disposable electronic cigarette, the first product with which the company entered the market. Its main features are the vapor regulator, the vapor lock, and a wide range of flavors.
Uma WAVE
The second addition to the product range, a pocket version that guarantees up to 100 puffs.
Uma SWAP
The first rechargeable model with a minimalist and elegant design, it introduces the pod refill system proposed by Uma.mi.
UMA SWAP POCKET
The rechargeable pocket version, with a pop design aimed at a younger target audience, comes in six different colors and, unlike the Swap model, has a display that indicates the charge level and lock status of the device.
POD JET
A product dedicated to the Swap and Swap Pocket models, a refillable pod with double mesh coil resistance.
REVY (emotional spot)
The star of the company's product range, a device with a slot for storage and refilling with LED indicators and a leather strap, allows refilling with both disposable pods and refillable liquid pods.
UMA Liquid
The range of liquids developed by the company in collaboration with Blendfeel.